THE Field Marketing Playbook

📘 Your all-in-one guide to planning, executing, and measuring field marketing programs.

This tactical playbook breaks down exactly how top B2B teams run field marketing. Whether you’re just getting started or looking to optimize your current strategy, this guide covers it all:

✅ What field marketing is — and how it drives sales
✅ How to plan, promote, and run in-person and virtual events
✅ Step-by-step logistics planning for trade shows, conferences, and webinars
✅ Event goal-setting templates and KPIs that align with pipeline and revenue
✅ Tools, docs, and tracking systems to measure ROI
✅ Webinar execution playbook: from prep to post-event repurposing
✅ Sales enablement tips to align BDRs and reps before and after each event

Includes proven tactics for:

• Booth strategy and foot traffic capture
• Virtual event campaigns that convert
• ABM support and field + partner marketing integration
• Post-event reporting and pipeline influence tracking
• Repurposing webinar content for ongoing demand gen

Perfect for:
🧠 Field marketers
📈 Demand gen pros
🎯 ABM teams
🎤 Event and webinar leads
🤝 Marketing leaders aligning closer with sales

Use this to level up your programs, streamline your planning, and show real marketing impact.