The Real ABM Playbook - Setup your first ABM strategy to drive 5x more pipeline

6 ratings

If you or your company are new to Account-Based Marketing (ABM), this playbook will enable you to evangelize and lead this powerful growth strategy. This deep learning experience starts with the basics to have a solid foundation to gradually build an ABM strategy.


The things you will walk away with from this playbook include:

  • What is ABM?

  • Benefits of ABM

  • Types of ABM

  • ABM Strategies

  • ABM Examples

  • Technologies Used for ABM

  • ABM Advertising Tools

  • How to Pilot ABM

  • Implementing & Optimizing your ABM Strategy

  • How to Scale ABM


Note: Each section's text and audio versions are available to accommodate your particular learning style. I am also including short whiteboard animation-style videos for each section as well.

To be clear, this playbook is not my personal playbook, but rather me going over foundational basics to get started with ABM in general. Things that I think are important in setting up an ABM strategy


For a flavor of the course content, check out my podcast www.realabm.com where I interview leading B2B marketers about how they implement ABM.

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This isn't my personal playbook, but rather my view into helping get people familiar with what ABM is and how to create your first strategy.

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The Real ABM Playbook - Setup your first ABM strategy to drive 5x more pipeline

6 ratings
I want this!