Influencing the Buying Journey with Influencer Marketing [5 Part Guide]

Most B2B brands use influencer marketing only for awareness.

That is a big miss.

This guide shows you how to use influencers across the full buying journey. From first touch to signed deal and beyond.

Inside, you get a 5 part breakdown of how to turn influencer content into real pipeline, not just likes.

What is inside

• The core problem with B2B influencer marketing today and how to fix it
• How to use influencers at the top of the funnel to drive smart awareness
• Middle of the funnel plays that build trust and move buyers toward a decision
• Bottom of the funnel tactics that turn engagement into revenue
• Campaign ideas for webinars, events, social, blogs, and more
• How to treat influencers as long term partners, not one time posts
• Ten simple rules for building people first influencer programs
• Closing notes and next steps so you can take action right away

Who this guide is for

• B2B marketers who want influencer work to tie to pipeline
• Founders and solo marketers who need a clear playbook
• Creators who want to partner with brands in a smarter way

Use this guide to plan your next campaign, audit your current approach, or build your first full funnel influencer strategy from scratch.