The People-First GTM Workbook

V2.2 of The People-first GTM Model Workbook is here!

40+ 𝘱𝘢𝘨𝘦𝘴 𝘰𝘧 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵 𝘢 𝘗𝘦𝘰𝘱𝘭𝘦-𝘧𝘪𝘳𝘴𝘵 𝘎𝘛𝘔 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 FOR FREE!

One of my favorite things in the workbook is the simple "how to get started" list.

1) Develop your story and point of view. What do you believe in and why.

2) Use it to help determine a relevant audience that would be interested.

3) Define a set of principles to strengthen the POV and belief.

4) Build an asset (content, event, or free product) that is a catalyst for distribution and audience building.

5) Find a partner(s) to bring the asset to life and gain a distribution edge.

6) Create a way for people to subscribe and follow. Build an email list.

7) Amplify the asset by turning it into lots of micro- and short-form content.

We deep dive into a lot of this on a weekly basis in ClubPF. Visit Clubpf.co if you want to experience it first hand.