Nick Bennett is the Founder of NB Marketing, a consulting firm helping B2B companies build go-to-market strategies rooted in real relationships, not just reach. With 13+ years in B2B marketing, Nick is known for blending demand generation, influencer marketing, and creator-led content into programs that actually move pipeline. He’s worked with 35+ brands, spoken at 75+ events, and hosts GTM News Desk, a podcast on people-first marketing. His book, B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, is a go-to guide for teams looking to build trust and revenue through creators.